The Importance of Taglines in Branding
Taglines are a simple but powerful message that communicates your mission, goals, distinct qualities, and so much more. They should be simple enough to remember but powerful enough to communicate and direct emotion. They can come in the form of questions, statements, or exclamations.
Unlike logos, taglines can easily be changed and updated as your company’s goals and products change. Updating taglines doesn’t hurt companies; instead it usually helps companies stay up to date, fresh, and focused.
There are some basic elements and guidelines (there are no rules) to creating great taglines. Taglines should be:
- Short, simple, and to the point
- Creative and original
- Express positive emotion
- Humorous – make them laugh!
- Persuasive and memorable
Look at the following taglines:
Just Do It.
You’re in good hands with Allstate. ®
Got Milk? ®
Flick my Bic. ®
Have it your way. ®
A diamond is forever. ®
It keeps going, and going, and going… ®
The power of dreams. ®
Nothing runs like a Deere. ®
They’re g-r-r-r-eat! ®
Every kiss begins with Kay ®
i’m lovin’ it ®
You probably recognize most of these Taglines. These are just a few of the thousands of taglines you will see or hear everyday. Since the onset of radio and commercial television corporate taglines are prevalent in our everyday life. Companies are constantly trying to develop creative and catchy ideas. The more catchy the tagline the more chance it is going to get stuck in a potential client head.