The Importance of Your Logo in Branding

Establishing an image (branding) is essential to starting and succeeding in business. Developing a logo is one of the first important steps to branding. A logo is the graphic representation of a company and the services it offers. There is a saying that a picture is worth a thousand words. A logo should be able to speak volumes. It should convey the company’s identity, worth, and value.

A logo is always designed to appeal to your target demographic.  Elements such as style, color, font, theme, rhythm, repetition, etc. should be considered. For example, a garden center, marketing to older women, might consider a graphic representation of a non-descript plant, utilizing an elegant style with colors that appeal to women.

Once a logo has been developed and decided upon, it should stay consistent throughout all ads, packaging and branding. Because logos are meant to promote immediate recognition, frequently redesigning logos is harmful to a company’s image.  When people see a well-known logo such as NIKE, Coke, Pepsi, etc., they automatically recognize these companies, and although many of them have revised and perfected their logos through time, the general look of the logo has remained intact.

At Ad Cetera we create logos that are unique, stylish, and refined. We work hand in hand with the client through the design process, creating several different concepts. From first draft to finished product, we revise the design to fit the client’s needs.